Creators // Digital
15 yrs pioneering the development of digital influence in the crypto, esports, agency, MCN, & start-up ecosystems. Techstars ‘20.
CURRENTLY:
Founder & Managing Partner - Nuanced, creator management + digital consultancy firm.
Managing Partner - Probably Nothing, the crypto culture company.
PREVIOUSLY:
Creators & Strategic Partnerships at Kraken, cryptocurrency exchange.
Kitboga / Williams F1 / Barstool / Atletico de Madrid / Tottenham Hotspur / RB Leipzig / BTC Magazine / Bankless / Boys Club
CO-CEO of the fastest growing media network in gaming, F2K.
Techstars Accelerator 2020
Growth to 1% of Twitch’s entire viewership producing 1B+ impressions / month.
Head of Partnerships and BD of the original Rally project team, defining the creator strategy + vertical targeting. Launched several 0 > 1 products attracting more than 100+ creators, athletes, and celebrities like Amanda Nunes, Terrell Owens, Jefo, and Keisuke Honda.
Talent MGMT and digital development of the top creators on YouTube / Twitch / TikTok / IG across multiple verticals like: esports, gaming, fashion, beauty, comedy, family, IRL at Maker Studios and Press X/Everyday Influencers.
Developed growth strategies and digital monetization for artists like DJ Khaled, Tyga, Trey Songz, and built digital brands like Earthpix (20M+ followers on IG), Historyphotographed (4.2M+ followers on IG).
Created and maintained O&O network of 24M+ Followers in multiple verticals, 167M monthly page views, 42M monthly visits.
Directly influenced the digital growth and social media strategy of brands like Nintendo NA, Toyota, and McDonald’s.
Maintain network of brands, agencies, and talent across multiple regions and verticals:
APAC, EU, LATAM, US
musicians, artists, digital influencers, celebrities, athletes, streaming + gaming talent, & digital content creators.
TENURE:
Maker Studios (Acquired by Disney)
Azubu (Acquired by Hitbox)
Press X Agency/Everyday Influencers (Acquired by United Talent Agency)
ALLDAY Media
F2K (Techstars Class 221)